Millennium Jazz & HHV.de Present: The Vault - The Best of the Jazz Jousters
Working with long-standing client Millennium Jazz Music is always a pleasure - but when they asked me to create the artwork for their double vinyl LP, The Best of The Jazz Jousters, I jumped at the opportunity.
Addressing the underground nature of the clique, a 3D cellar was created that housed instruments, turntables and samplers, all surrounding a safe-house where the finest moments from the Jousters would be stored.
Creating the scene using 3D software opened up the possibilities of bringing the environment to life. The turning of the gramophone's handle and the opening of the safe door, its glow emanating into the dark room, was used to add atmosphere for the promotional video.
Available now, please click here to purchase or stream The Vault.
Blanchard Family Butchers
Supporting locally sourced produce and meat is a great British tradition and one that's growing ever more popular in today's market. Parents want to know exactly what they're serving at the family table and where it's come from - traceability is a key attribute to the sale of meat, with animal welfare and ethically reared livestock at the forefront of peace of mind.
Blanchard Family Butchers is a local farm that rears and prepares lamb, pork and beef for sale through its on-site shop. Needing a brand and packaging solution that could "compete with products on the supermarket shelf", yet allow key information to be entered manually by the Blanchards, the challenge was set for a premium look with a local trader twist.
The logo features a custom typeface, a traditional mark that establishes the family history and heritage. Cardboard sleeves and stickers were produced, colour coded for the different proteins, with white badges for key information to be entered manually once the product was packed and ready for sale. This included standard details such as pack weight, number of items, price and use by date, but also the breed and origin to further inform the customer.
Supported with the strap-line, "From our family farm to your family table", and the "Responsibly sourced, respectfully reared" badge, the Blanchard manifesto is prominent across all communication.
Tikk's Thai Kitchen
Thailand; a country of contrast. Neon signs illuminate the hustle and bustle of city streets, juxtaposed against the soaring sun that glows above utopian shores. As wildlife roams through the rainforest, tuk tuks weave in and out of concrete jungles. Ancient religion erupts through the land within temples and artefacts as technology bubbles in the veins of the modern day metropolises.
When I met the guys at Tikk’s Thai Kitchen it was clear that their offering followed suit. Traditional flavours and recipes were being brought to life with a contemporary twist; authentic roots laying the foundation for each cuisine, all presented with a modern day convenience.
Since 2013, Tikk and his partner had been running a Thai take out service every Friday night from their home in York. With demand increasing and their ambitions growing, taking on the street food and event markets with their restored retro Revival Trailer, they knew they didn’t just need the great food… they needed a great brand.
“Fun and engaging” were how the pair described their vision. They wanted a brand packed with personality and punch that would grab consumers attention in an ever popular and competitive market. Bold text, chockablock with Thai related puns brings a pinch of humour, supported by the Thai cheeky-chappy icon, happy as Larry after gobbling some lip-lickingly good grub that adds a dash of warmth and personality.
Get full or Thai tryin’ here with glorious chow from Tikk’s Thai Kitchen.
Jazz Jousters - Fourth Base
The Jazz Jousters are an international collective of producers and DJs that share a passion for chopping, lopping and screwing samples from old jazz records to combine with their own compositions and drum breaks to create new and exciting hip-hop productions. Going strong for four years, the production outfit wanted something special to celebrate their birthday and in turn their latest release, Fourth Base.
The name had already been decided when I was approached to create the artwork and after an initial idea generation I found myself sketching out things that come in sets of four. As it was an annual release, the most fitting concept was that of the four seasons, visualising another year passing and the ever expanding collective growing and evolving.
To symbolise the changing seasons I required a visual device that adapted to spring, summer, autumn and winter, something that would remain consistent yet adjust for each of the seasons. The tree works in a clockwise rotation, with the fresh flowers and busy bees of spring visualised in the bottom left of the image. The bright sunshine and blue skies of summer show the luscious green leaves in the top left, with top right painting the amber tones of the autumnal sky and scarlet leaves falling from the branches. The cold snow and ice of winter decorate the scene in the bottom right, completing the cycle of another year and supporting the concept of the title.
Sometimes less is more. When Indonesian hot drinks company CY wanted a "premium yet playful brand that would stand out on the shelf", the oversaturated stock photographs of creamy hot chocolate were put to the side and a bolder approach was taken.
The CY emblem already existed, known for their coffee the company was moving forward with a new range of hot chocolate and wanted to launch it with a new look and feel. The hand drawn Choco logo was created as a mono weight script to engage with the consumer and show the product is full of character. Packs were colour coded for light, dairy and dark, each produced as bags containing the cocoa powder and boxes containing individual sachet sticks. The USPs were highlighted as icons, each consistent in weight and size and worn on the packs as a badge of honour.
To expand on the brand and introduce it into the market, additional items such as cups and napkins (and eventually point of sale) for pop up taste stalls were created to assist in the launch. A tone of voice was created, speaking to the customer in a calm and friendly, yet playful tone, communicating the product's flavour was full of character whilst the warm and silky texture would leave them relaxed.
Lady Paradox & Gadget - Mood Swings
Lady Paradox is a songwriter and vocalist, known for her introspective and thought-provoking lyrics. When she teamed up with beat-smith and producer Gadget of Millennium Jazz Music, I knew the project would be laced amid a smokey jazz hip-hop soundscape and blessed with a personal and moving narrative.
The concept was in place and several tracks had been recorded when they approached me to tackle the artwork; each track would reflect a different emotion and take the listener on a journey through the humanity and growth of Lady Paradox herself. Communicating this visually was crucial to the project as a whole - the look and feel had to tell the same story as the music and allow space for each mood to be represented.
Illustration has always been a passion of mine and this screamed out for a more human touch. Creating a mixed media piece of artwork that would be used for the digital release, tape cassette, CD and vinyl, it features facial expressions, colours and evocative mark-making that highlight the varying moods of the project.
The Mood Swings of Lady Paradox and Gadget will be available soon here.
Tweed House Vets
Ensuring consistency across a brand is paramount to establishing who you are and what you do. For Tweed House, they had the basics in place (logo, typography and colour palettes), however the application had become somewhat tired and uniformity throughout the brand had slipped over the years.
Brand realignment can regain the focus, taking the foundations of the brand and building from them can help it to find footing in the modern age. An updated website hosted practice details and history, amongst interactive PDF resources and collateral to educate their customers. A strap-line and mission statement were written to communicate the vets' philosophy (Modern Medicine. Traditional Values.) bringing together a family run practice that offers innovative treatments.
Having been a Jack Flash fan for years it was an honour when he approached me to work on his collaborative project entitled Stone Soup.
The concept behind the EP is based on a children's story about a traveller who unites a village by offering to cook them his famous stone soup. All he needs is a few ingredients from the locals and all enticed by intrigue they each donate their share to the pot, resulting in a great feast and an evening enjoyed by all.
This metaphor was carried forward musically; armed with new songs he had personally written and composed, musicians and collaborators contributed to the pot and made Stone Soup Volume One a possibility.
The visuals needed to pay homage to the original folk tale whilst not being too literal in their approach. The main image was to be an offering, two tired hands cupping a humble stone that symbolised sharing, hope and survival. Thanks to the great photography by Emma Phillipson, a digital booklet was produced that chronicled the travels of Jack Flash as he shares his own stone soup and features lyrics taken from the EP.
Click here to purchase Jack Flash Stone Soup Volume One.
Everybody likes a sweet deal, so when I was asked to develop the branding, site design and marketing material for a start-up sales company I took it as a good opportunity to develop something with a bit more character than your typical offers site.
After extensive competitor research and close discussions with the client, it was clear functionality (particularly on mobile platforms) was key to an enjoyable online shopping experience. Keeping this as a priority, the tone of voice, messaging, colours and logo could back-up the quirky name, Dealicious. Bright and bold, the brand speaks in manner that reflects the "delicious" wordplay, fresh deals to get your mouth watering and hot offers for the user to treat themselves.